YOUTUBE INSIGHT - A New Tool For Nigerian Artists And Their Teams!

Did you know that P-Square has more YouTube views in CASSABLANCA, Morocco than any other city in the world? Or that Davido is viewed more in the UK than any other country? Whether you’re P-Square, or a part of the broader music community, info like this can be used to create all kinds of opportunities for both artists and fans. 

As part of the recently-launched YouTube for Artists site, YouTube recently rolled out a new data tool called Music Insights that gives the music community more insight into YouTube views to grow their success on and off of YouTube. 

For a continent like Africa and indeed a country like Nigeria where data is very hard to come by, Music Insights shows the cities around the world where an artist is most popular, top tracks by artist, and views from both artists’ official music videos and fan uploads claimed using Content ID to get a full picture of how fans are engaging with music on YouTube.

There are all sorts of ways this data can be put to work by and for artists. For starters, this data can help you get a song added to radio by showing a programmer how big your local fan base is. 

And here is the most valuable part of the all new YouTube Insight. It can be a great resource when mapping a tour, since top cities could be a good indicator for where fans might come out to see a concert. And you can share insights from your data to build buzz for a new video or express appreciation to the fans who helped get you here. 

Music Insights offers data for more than 10,000 of the most popular artists on YouTube and Google, and we’ll add more artists all the time. And since YouTube’s music artists and their fans span the globe, we’re also making YouTube for Artists available in 22 languages. 

Knowledge is power; the more information you have in your hands, the easier it is to bring your music to the people who love it the most.

In essence, all music tour planners, artist, A&R, music execs, Up-Coming acts and fans would find a whole lot of depth and useful, information that could help them grow their income and plan better. So weather you are D'Banj, Wizkid, Kiss Daniel, Yemi Alade, Sheyi Shey , Patoranking or the Next Rated Artist XXX... Here's a tool that helps you measure up or down.

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