About Ben

Ben is a Brand Communications, Marketing & PR Expert. He holds a first degree in Microbiology and a master’s degree in Communications Studies. He has worked in the marketing communications ecosystem since 2010, first as a copywriter with Wunderman, a WPP agency and also as a Copy & Concept strategist with Novelpotta Young & Rubicam another WPP agency tapping into the rich marketing strategy tools of the WPP group; principal which is the Y&R 4C’s which are used across 56 countries where the WPP exists. Within this period, Ben was involved in the rebranding of Texaco to MRS Oil & Gas, wrote several copies for LG Electronics, DHL, Zain, Metropolitan Motors to mention a few.

In 2014 he joined AIM Group owners of (Cool FM, Wazobia FM & Nigeria Info FM) where he pioneered the Communications Team as a Digital Communications Specialist. Ben and his team created and managed the digital sales channels, created competitive marketing (decluttering from the many and new competitors in the space), pioneered the digital radio & TV platforms syncing multi-broadcast channels leveraging on new media & also managed the digital community for the groups over 12 Radio Stations across 5 Nigerian states and 2 TV stations on terrestrial & cable. Ben’s team also managed sister businesses like Chocolate Royal & Cool Cafe. It's worthy to note that the team managed the May 2015 Chocolate Royal (Expired Raw Material) crisis and successfully brought back the business to profitability using carefully planned digital & PR strategies.

Ben also worked as the Marketing & Business Team lead at Intelligent Campaign Hub a brand and communications agency in Lekki. During this spell, Ben and his team was responsible for marketing and delivering footprints to about 11 FilmHouse Cinemas across Nigeria. This team was also responsible for the marketing of freshly released Hollywood and Nollywood flicks with the aim to hit the big numbers some of which included flicks like Suicide Squad, Nine Lives, The Arbitrations, 93 Days to mention a few. Ben’s team also launched & marketed the first IMAX cinema in West Africa, the FilmHouse IMAX; created the USSD channels and campaigns for Access bank’s PayWithCapture amongst several other campaigns.

Ben moved to the PR firm, Zenera Consulting. Here, Ben honed his skills in crisis management, media relations and planning, digital listening and news syndication. Core of his achievement at Zenera consulting was being part of the team that implemented the national TSA education/orientation, crisis management for TSA misinformation. Other brands he engaged with during this spell included AITEO, Petrolex and Twin Waters. Currently, Ben is the Brand and Communications lead under the Corporate Service Dept. at Vatebra Limited, Vatebra is a foremost software company in Nigeria with offices in Ghana, Kenya, Rwanda, Sierra Leon & The Gambia. Ben has been busy developing the Vatebra brand across its African market expansion as well as developing her about 20 software suites into a viable brand and products.

Ben loves to write copy, poetry and prose. He also loves to art-direct with strong proficiency using graphics suites like Adobe (Photoshop, Illustrator, Lightroom) & CorelDraw.

Ben's core strengths include:
- Brand Marketing & Strategy
- Digital Marketing
- Communications (Internal & external)
- Public Relations and Advertising
- Crisis Management
- Event & Sponsorship Management
- UI/UX designs
- (Online) / Reputation Management.

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