About Ben

Ben is a highly motivated and well-rounded professional with over 8 years of verifiable experience in Brand Communications, Product Management, Marketing & PR.

With a first degree in Microbiology and a Master’s in Communications Studies Ben has worked in the Integrated Marketing Communications ecosystem as a copywriter with Wunderman, (a WPP agency) and also as a Copy & Concept strategist with Novelpotta Young & Rubicam (a WPP agency). 

By tapping into the rich marketing & strategy tools of the WPP group; principal which is the Y&R “Four C’s” Ben has been able to evolve brands and products over time. At the WPP agencies, Ben was involved in the rebranding of Texaco to MRS Oil & Gas, wrote several copies and created marketing strategies for LG Electronics, DHL, Zain, Metropolitan Motors to mention a few.

In 2014 he joined AIM Group owners of (Cool FM, Wazobia FM & Nigeria Info FM) where he pioneered the Communications Team as a Digital Communications Lead. Ben and his team created and managed the digital-sale channels, created competitive marketing (decluttering messaging and communities from the many and the new competitors in the space). 

At AIM pioneered the digital radio & TV platforms syncing multi-broadcast channels leveraging on new media & also managed the digital community for the groups over 12 Radio Stations across 5 Nigerian states and 2 TV stations on terrestrial & cable. Ben and his team also managed sister businesses like Chocolate Royal & Cool Cafe. It's worthy to note that the team managed the May 2015 Chocolate Royal (Expired Raw Material) crisis and successfully brought back the business to profitability using carefully planned digital & PR strategies.

Ben also worked as the Marketing & Business Team lead at Intelligent Campaign Hub a brand and communications agency in Lekki. During this spell, Ben and his team were responsible for marketing and delivering footprints to about 11 FILMHOUSE CINEMAS across Nigeria. This team was also largely responsible for the marketing of freshly released Hollywood and Nollywood flicks for FILMONE DISTRIBUTION with the aim to hit the big numbers some of which included flicks like Suicide Squad, Nine Lives, The Arbitrations, 93 Days to mention a few. Ben’s team also launched & marketed the first IMAX cinema in West Africa, the FilmHouse IMAX; created the USSD channels and campaigns for Access bank’s PayWithCapture amongst several other campaigns.

Ben moved to the PR sub-industry with Zenera Consulting. Here, Ben honed his skills in crisis management, media relations and planning, digital listening and news syndication. Core of his achievement at Zenera consulting was being part of the team that implemented the national TSA education/orientation, crisis management for TSA misinformation. Other brands he engaged with during this spell included AITEO, Petrolex and Twin Waters. 

Currently, Ben is the Brand and Communications lead under the Corporate Service Dept. at Vatebra Limited, Vatebra is a foremost software company in Nigeria with offices in Ghana, Kenya, Rwanda, Sierra Leon & The Gambia. Ben has been busy developing the Vatebra brand across its African market expansion as well as developing her about 20 software suites into a viable brand and products.

Ben loves to write copy, poetry and prose. He also loves to art-direct with strong proficiency using graphics suites like Adobe (Photoshop, Illustrator, Lightroom) & CorelDraw.

Ben's core strengths include:

- Brand Marketing & Strategy
- Digital Marketing
- Communications (Internal & external)
- Public Relations and Advertising
- Crisis Management
- Event & Sponsorship Management
- UI/UX designs
- (Online) / Reputation Management.

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