With a first degree in Microbiology and a Master’s in Communications Studies Ben has worked in the Integrated Marketing Communications ecosystem as a copywriter with Wunderman, (a
WPP agency) and also as a Copy & Concept strategist with Novelpotta Young
& Rubicam (a WPP agency).
By tapping into the rich marketing &
strategy tools of the WPP group; principal which is the Y&R “Four C’s” Ben has been able to evolve
brands and products over time. At the WPP agencies, Ben was
involved in the rebranding of Texaco to MRS Oil & Gas, wrote several copies
and created marketing strategies for LG Electronics, DHL, Zain, Metropolitan
Motors to mention a few.
In 2014 he
joined AIM Group owners of (Cool FM,
Wazobia FM & Nigeria Info FM) where he pioneered the Communications Team as
a Digital Communications Lead. Ben and his team created and managed the
digital-sale channels, created competitive marketing (decluttering messaging and communities from the
many and the new competitors in the space).
At AIM pioneered the digital radio & TV
platforms syncing multi-broadcast channels leveraging on new media & also
managed the digital community for the groups over 12 Radio Stations across 5
Nigerian states and 2 TV stations on terrestrial & cable. Ben and his team
also managed sister businesses like Chocolate Royal & Cool Cafe. It's
worthy to note that the team managed the May 2015 Chocolate Royal (Expired Raw
Material) crisis and successfully brought back the business to profitability
using carefully planned digital & PR strategies.
Ben also worked
as the Marketing & Business Team lead at Intelligent Campaign Hub a brand
and communications agency in Lekki. During this spell, Ben and his team were
responsible for marketing and delivering footprints to about 11 FILMHOUSE
CINEMAS across Nigeria. This team was also largely responsible for the
marketing of freshly released Hollywood and Nollywood flicks for FILMONE
DISTRIBUTION with the aim to hit the big numbers some of which included flicks
like Suicide Squad, Nine Lives, The Arbitrations, 93 Days to mention a few.
Ben’s team also launched & marketed the first IMAX cinema in West Africa,
the FilmHouse IMAX; created the USSD channels and campaigns for Access bank’s
PayWithCapture amongst several other campaigns.
Ben moved to the
PR sub-industry with Zenera Consulting. Here, Ben honed his skills in crisis management,
media relations and planning, digital listening and news syndication. Core of
his achievement at Zenera consulting was being part of the team that
implemented the national TSA education/orientation, crisis management for TSA
misinformation. Other brands he engaged with during this spell included AITEO,
Petrolex and Twin Waters.
Currently, Ben is the Brand and Communications lead
under the Corporate Service Dept. at Vatebra Limited, Vatebra is a foremost
software company in Nigeria with offices in Ghana, Kenya, Rwanda, Sierra Leon
& The Gambia. Ben has been busy developing the Vatebra brand across its
African market expansion as well as developing her about 20 software suites
into a viable brand and products.
Ben loves to
write copy, poetry and prose. He also loves to art-direct with strong
proficiency using graphics suites like Adobe (Photoshop, Illustrator,
Lightroom) & CorelDraw.
Ben's core strengths include:
- Brand
Marketing & Strategy
- Digital
Marketing
- Communications
(Internal & external)
- Public
Relations and Advertising
- Crisis
Management
- Event &
Sponsorship Management
- UI/UX designs
- (Online) /
Reputation Management.
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